Blogging in 2025 - Ooops I do it again!

Hey everyone,
 

I'm back – and so is my blog. After a phase in which my focus was primarily on Instagram, events, and brand projects, I feel the urge to delve deeper again: to write, to reflect, even beyond the quick likes.

Why I'm blogging again

You might know this: Instagram is great for sharing impressions in real time. But thoughts and ideas often fall by the wayside – they're too long to post or too complex for the story format. My former blog was exactly this place where I could let off steam: delving deeper into topics, telling stories, revealing emotions.

My profile now reads: "Whisk(e)y Ambassador. Experience Creator. Event Strategist. Creative Entrepreneur." This means: I operate in many fields – brands, events, gusto – ​​and there's a lot to talk about, a lot to analyze, a lot that Instagram can't do. Whether it's new spirits, behind-the-scenes insights into tastings and creations, or personal experiences: I want to create space here. 

What you can expect here in the future

My plan for this relaunch:

• Background stories – how certain editions are created, the ideas behind them
• Personal perspectives – my journey between creativity, brand work, and self-reflection
• Whisky & enjoyment – ​​aromas, tasting notes, new concepts
• Events & experiences – what happens backstage, how multisensory concepts are created
• Thoughts & inspiration – on topics that concern me (digitality, creativity, life balance)

I don't just want to project – I want to engage in conversation. Your questions, comments, and inspiration are welcome.

A Bit of Retrospective

Years ago, I began translating my passion for taste, events, and creative experiences into content. I was able to grow with the blog—not necessarily in click numbers, but in freedom of expression and personal gain.

In the meantime, Instagram was my stage—visual, immediate, direct exchange with you. But I realized: I was missing something that created depth, consistency in thoughts, a place where I could pause.

The blog should be both: a field of experimentation and an anchor, a stopover and a new beginning.

Why now?

I believe that many people today are seeking qualities that go beyond scrolling: proximity, meaning, authenticity. Blogs are far from dead—they're an opportunity. A way to leave not just impressions, but traces. I'm excited to see where this path leads us. Thank you for being here. 

 

 

Let's dive in together.

— Pierre

P.S. Feel free to check out my Instagram and Follow me—there you'll find visual inspiration and hints for new blog posts.